In recent years, business have reported that 73% of their marketing budget is allocated towards digital efforts. This comes as no surprise as the online landscape continues to dominate as a main influence in the consumer-decision making process.

Digital PR has become a crucial component of modern PR strategies. As consumers look to search engines for answers, Digital PR focuses on leveraging online platforms and digital channels to enhance your brand's visibility, reputation, credibility and engagement.

Jordyn Taylor Dean, Founder and CEO of Taylor Dean Media says,

"Digital PR is about establishing your brand's presence and credibility in the digital space. It's not just about SEO, backlinks, and social media, it is about creating a solid strategy and campaign to leverage these tools and others. By harnessing powerful Digital PR strategies, you make your brand known, trusted, and valued by your audience, which ultimately leads to significant ROI."

Why is Digital PR Beneficial to Your Brand?

• Enhanced Reach and Visibility: Digital PR enables brands to reach a global audience instantaneously through online publications, social media shares, and influencer partnerships.

• SEO Benefits: Securing high-quality backlinks from reputable websites through Digital PR efforts can significantly boost a brand's search engine rankings, driving organic traffic to their website.

• Targeted Engagement: With precise targeting capabilities offered by digital platforms, brands can engage with specific demographics and niche audiences more effectively than with traditional methods.

• Measurable Results: Digital PR campaigns are highly trackable, allowing PR professionals to measure the impact of their efforts through metrics such as website traffic, social media mentions, and online conversions.



Examples of Digital PR

An excellent example of Digital PR is a thought leader appearing as a guest on a podcast episode to talk about their expertise and to promote their latest project or service. By creating digital content with a popular podcast the thought leader is tapping into an established target audience and aligning with the podcast's name and values.

Digital PR vs. Traditional PR

Digital PR and Traditional PR each offer unique advantages in today's media landscape. Digital PR excels in achieving global reach and targeted impact through online platforms such as social media, podcasts, online publications, and influencer collaborations.

In contrast, Traditional PR focuses on building relationships with traditional media outlets such as print, broadcast, and direct outreach, offering a trusted avenue for reaching local and national audiences with longer lead times. At Taylor Dean Media, our integrated approach combines the strengths of Digital PR's scalability and impact with Traditional PR's deep-rooted media relationships, ensuring comprehensive coverage and effective brand storytelling across all channels.

To read more about PR strategy, check out this article about the Power of Authentic Storytelling.